Overview

Websites and how people find them are constantly evolving. Google and the other search engines continually update their best practices to make sure the needs of their users are being met. We’ve identified a few areas where our websites that need to evolve to fulfill the promises we make to our clients. This evolution will also help our company live up to its core principles, particularly these two:  Client for Life, Challenge Complacency.

Questionnaire

Beginning May 5, the questionnaire will only contain 30 demo sites. Process remains the same for DSC to select one of the available options for the layout.

Recent Blog Post Widget

Adding recent blog post summaries to a website's homepage benefits SEO and UX. It provides fresh content for search engines, improves engagement, and keeps users informed, leading to increased satisfaction and more visits.

Note: This will be added to all PBNs and will be a hidden row on the home page, located directly above the footer

• Customer's three most recent posts will be displayed, with "Show More" button if three is exceeded.
• If upsell and blog exists, Build will unhide the row upon initial build
• If Blog is requested on the questionnaire, DPS/Local Ranking will unhide the row once posts are written
• Artist discretion to update recent blog post row background
• Customer my choose to update recent post headline to Events, News...
  
  

http://my.websites.hibu.com/preview/f6747dc3b607476ba0e8212340a358e0

Home Page Reviews Content

Recent reviews on a website's homepage benefit both SEO and UX. It adds fresh and relevant content for improved ranking on search engine results pages, while providing social proof and building trust with potential customers for enhanced user experience.

Recent Reviews on Product/Service Pages

Adding recent reviews to service-specific pages is beneficial for both SEO and UX. Reviews can improve search engine rankings and attract targeted traffic by adding fresh and relevant content with related keywords. Reviews also build trust with potential customers, providing social proof and increasing engagement and conversions.

• The Recent Reviews Widget can be found in the side bar (right gutter) of all Service/Product page sections.
• Sidebar will feature either the latest reviews or a testimonial, but not both. Reviews take precedence over testimonials.
• Default setting in PBN is:
• 3rd party reviews Yes
• Randomize reviews  Yes
• QA updates widget with Merchant ID.

Note:  If testimonials are requested on the questionnaire and the customer has reviews, the relevant testimonial can be added to the optional testimonials section.

FAQ for additional testimonial

• Is it strictly left aligned or can we change the testimonial widgets alignment?
    - changing alignment is acceptable

• Are we strict in using an image background for the section or can we change it to a pattern, gradient or solid color instead? 
    - using pattern/gradient/solid color is acceptable

• Do we need to use unique images per page for the testimonials background?
    - unique image per page is not required

• Do we have other sections available for the optional testimonials row?
    - not at this time

http://my.websites.hibu.com/preview/f6747dc3b607476ba0e8212340a358e0

Related Services Navigation on Product/Service Pages (where applicable)

Adding links to relevant services is good for SEO and UX because it helps users find related information and services easily, while also indicating to search engines the relevance and authority of the website.

• CW includes all pages under top level navigation to the applicable product/service pages side bar (gutter).
• If top level navigation page is an actual page this would be included in the Navigation.
• Once added to the first page, copy and paste on  other applicable pages.
• Artist discretion to update colors, spacing...
• See detailed steps

http://my.websites.hibu.com/preview/f6747dc3b607476ba0e8212340a358e0

Related Services

Side Bar aka Right Gutter

Build ensures the side is in the below order. There are no balancing rules from the side bar to the body content.

The side bar order is as follows:

1. Reviews or Testimonials (Reviews supersede testimonials)
2. Callout
3. Coupon
4. Related Services
   
   

Note: Video will no longer be added to the side bar (if requested to be added, place below the content body)

• If the customer has Hibu Reviews, remove the testimonial from the Side Bar
• If there is only one coupon, place it in the side bar, if there are more than one, the first is placed in the side bar and the second there after are placed under the body content.
• Build will remove the right gutter testimonial callout if Reviews are present and Copywriter did not remove. 

Note: These rules do not apply to existing sites.

Video Splash + Transcript

Adding a video transcript is good for SEO, UX, and ADA because it provides search engines with text content to crawl, enhances accessibility for users who are deaf or hard of hearing, and improves the overall user experience by allowing users to easily scan and navigate through the content.

• This is used only for Hibu created videos, 3rd party videos are BAU.
• Copywriter adds the transcript to the Content Library>Video Transcript field similar to Motivating Factors.
• Copywriter will not longer add the titles "Learn More About" or "NOB" in the video splash widget.
• Once complete, copy/paste to applicable pages.
• Artist updates the image in the Content Library>Business Images.
• Replace with applicable image
• Label is Video Splash Image
• Alt text is the NOB
  

https://my.websites.hibu.com/preview/b27b7aa6b6d34be79f2e014e14476371

Why Choose Us Section

A "Why Choose Us" section is a dedicated area that highlights a company's unique selling points, expertise, strengths, and motivating factors to persuade potential customers to choose their products or services over competitors. Adding a "Why Choose Us" section contributes to:

• Establishing credibility: A well-crafted "Why Choose Us" section helps to establish a brand's credibility by showcasing expertise, experience, and qualifications. This instills trust in potential customers and increases the likelihood of them choosing the business.
  
• Differentiating from competitors: A "Why Choose Us" section enables a company to highlight its unique selling points (USPs) that set it apart from the competition. By emphasizing distinct offerings, a business can attract customers seeking specific qualities or services.
  
• Enhancing SEO: A well-optimized "Why Choose Us" page or section with relevant keywords can improve a website's search engine visibility, making it easier for potential customers to find the business online.
  
• Boosting conversion rates: By addressing potential concerns and showcasing a business's strengths, a "Why Choose Us" section can help persuade undecided visitors to take action, ultimately improving the website's conversion rates.
• Increasing customer retention: Providing compelling reasons to choose a brand can encourage repeat business, fostering long-term customer relationships and increasing customer lifetime value.

In summary, adding a "Why Choose Us" section, page, or copy to a website can effectively establish credibility, differentiate a brand from competitors, address customer pain points, showcase testimonials, enhance SEO, boost conversion rates, and increase customer retention.

Copywriter

These will be incorporated into the template but may need to be updated depending on the vertical.

Sections TBD

http://my.websites.hibu.com/preview/413234a3233f49b8b2477bd92c2cf990

http://my.websites.hibu.com/preview/f6747dc3b607476ba0e8212340a358e0

http://my.websites.hibu.com/preview/5bfbb7a8997c4c55a3540619fe714761

http://my.websites.hibu.com/preview/806ac48b04544d96a8f6416dcec878b7

Reference / Examples