Why Choose Us

  • The “Why Choose Us” section will work in conjunction with a checklist of motivating factors and USPs.
  • There should be a minimum of six of these, with at least three being pulled from the motivating factors section on the questionnaire.
  • If necessary, you can use the same motivating factors that appear as H3 text in the hero, but if there are others available, give them priority here.
  • This is a great section for years in business, years in the same location, number of customers served, etc.
  • The “Why Choose Us” section should then wrap up with the primary CTA as defined on the questionnaire (calls/visits/form fills).
  • This helps ensure that, as the site user scrolls through the page, they are always presented with an opportunity to reach out to the business.

What are we looking for?

What we are looking for is text that will flow similarly to this:


Hibu HVAC offers same-day and 24/7 emergency services to King of Prussia, PA and the surrounding areas. This means that we're always available when you need us. We also offer 12-month same-as-cash financing options and hold TRANE and NATE certifications, so you can trust that you're getting the best service possible. We stand behind our work with a satisfaction guarantee, and we offer special discounts for seniors and first responders. Don't wait to experience the comfort of a properly functioning HVAC system! Call Hibu HVAC today or fill out our form to schedule your appointment. 

 


When you are crafting the “Why Choose Us” text, consider which of the motivating factors and other benefits listed on the questionnaire would speak to the key areas mentioned above. For example:

  • To establish credibility: “Hibu HVAC has over 35 years of combined experience, and has been in the same location since 2009.”


  • To differentiate from competitors: “All of the technicians at Hibu HVAC are NATE certified, and we also hold a 5-star energy rating.”


  • To help with SEO: “Hibu HVAC can make a service call to any location in the King of Prussia area. We’re available 24/7 for emergencies and will respond to all calls on the same business day.”


  • To boost conversion: “Hibu HVAC stands behind our work, offering a 1-year workmanship warranty, and honoring any manufacturer warranties as well.”


  • To increase customer retention: “Hibu HVAC securely stores customer records, so your information is safe. This also means that we can refer to any past service that was performed, and make recommendations on the best way to keep your air conditioner and heating system running smoothly.”

 

You as the writer can use some or all of these points to craft a quality “Why Choose Us” blurb.

  • We’d like to see these blurbs hit about 100 words, so that should leave plenty of room for two or three of the major points to be discussed.
  • Try not to get bogged down and overthink the minor details.
  • Think about the kind of copy that would sell you on a business. 

 

Additional Reference

For additional reference, there are some examples below that you can use to guide how you craft the “Why Choose Us” section.

 

At [Company Name], we understand that you have many options when it comes to [product/service]. That's why we go above and beyond to provide you with the best possible experience. Here are just a few reasons why you should choose us:

 

[Unique Selling Point]: [Explain what sets you apart from the competition. For example, "We have over 20 years of experience in the industry and use the latest technology to ensure the highest quality service."]

 

[Convenience]: [Explain how you make it easy for customers to work with you. For example, "We offer flexible scheduling options, including same-day and emergency services, so you can get the help you need when you need it."]

 

[Expertise]: [Explain your credentials or qualifications. For example, "Our team is certified by [relevant industry organization], so you can trust that we have the knowledge and skills to get the job done right."]

 

[Customer Satisfaction]: [Explain how you prioritize customer satisfaction. For example, "We stand behind our work with a satisfaction guarantee and are always happy to address any concerns you may have."]

 

[Value]: [Explain how you offer value to your customers. For example, "We offer competitive pricing and financing options to make our services accessible to everyone."]

 

[Special Offers]: [Mention any current promotions or special discounts you offer. For example, "We offer a 10% discount for first-time customers and have special rates for seniors and military personnel."]

 

At [Company Name], we believe that our customers deserve the best. That's why we're committed to providing you with exceptional service and support. Contact us today to learn more about how we can help you with [product/service] and to schedule your appointment.

 

You can also use the below templates to help craft your “Why Choose Us” copy. Included are examples of several popular website verticals.

 

GENERAL

 

Looking for a trusted <business type>? Look no further than <NOB>. With <motivating factor or benefit 1>, our <business type> offers <keyword phrase, if possible with benefit 2>. We also offer <service>, ensuring that you can get all of your <business type> needs met. Our <team, store, etc.> also offers <motivating factors or benefits>. <Special offer that can lead into the CTA>. Contact <NOB> today and let us help you <meet a need>.

 

Looking for a trusted landscaper? Look no further than Hibu Lawn Care. With over 10 years of experience, our landscaping business offers outstanding lawn care services to King of Prussia and the surrounding areas. We also offer free estimates and emergency storm damage clean-up, ensuring you can get all of your lawn care needs met quickly and affordably. Our landscapers also offer weekly mowing service. Call Hibu Lawn Care today and let us help you keep your yard in top condition!

 

 

AUTO SERVICES

 


 At <NOB,> we understand the importance of <adjective/s> <type of auto service.> That’s why we offer a range of services that make us the right choice for your <vehicle type’s> needs. <List benefits and motivating factors with explanation as to why they matter. Include at least 6.> For all your <vehicle service type> needs, <call, visit, fill out form for> <NOB> and experience our <unparalleled customer service and quality workmanship (or similar descriptors)>.

At Joe's Garage, we understand the importance of reliable and efficient auto service. That's why we offer a range of benefits that make us the right choice for your vehicle's needs. Firstly, we provide free estimates so you can be sure you're getting the best deal. Plus, our same-day repairs ensure your vehicle is back on the road as soon as possible. In the event of a breakdown, our 24/7 FREE local towing service is available to you, no matter the time or day. We're also open 7 days a week for your convenience. Our team is ASE certified, meaning we have the knowledge and experience to take care of your vehicle. And don't forget to check out our weekly specials for even more savings! For all your auto service needs, call or walk in to Joe's Garage and experience our unparalleled customer service and quality workmanship.

 

LEGAL SERVICES

 

Welcome to <NOB> where we strive to <deliver/provide/similar verb> exceptional <legal services (general term) / specific legal service (e.g., personal injury services)>. Our attorney/s has/have <motivating factor/s relating to experience> and understand/s the intricacies of the legal system. <List other benefits / motivating factors. Ensure that you have at least six total benefits, and also explain why they matter to a potential client>. We will work diligently to ensure the best possible outcome for you. Don’t hesitate to <call/visit/form fill> today to schedule an appointment and see for yourself why <NOB> is the right choice for your legal needs!

 

Welcome to Hibu Attorneys at Law, where we strive to deliver exceptional legal services. With over 35 years of combined experience, our team provides you with the knowledge and expertise necessary to handle both criminal and civil cases. Our lead attorney is a former Montgomery County prosecutor who understands the intricacies of the legal system. We offer a free initial consultation and can even arrange home visits for your convenience. We believe that everyone deserves access to justice, which is why we operate on a contingency fee basis, meaning you won't pay us unless we win your case. Our client-centered approach ensures that we will work diligently to achieve the best possible outcome for you. Don't hesitate to contact us today to schedule an appointment and see for yourself why Hibu Attorneys at Law is the right choice for your legal needs.

 

MEDICAL SERVICES

 

<NOB> is your trusted partner for all your healthcare needs. <List at least 6 benefits and motivating factors, along with why they would matter to a potential patient>. Whether you need <medical service> or <additional medical service (if applicable)>, the experienced medical professionals at <NOB> are here to <help / serve/ treat, etc.> you. <Call / visit / form fill> today to schedule your appointment and experience the exceptional care that sets us apart.

 


Hibu Medical Associates is your trusted partner for all your healthcare needs. We accept most insurance plans and offer financing options to uninsured patients. Our practice always has a doctor available on-call, providing you with prompt medical attention. Additionally, we offer telemed visits and transportation services to our office for added convenience. Walk-ins are always welcome, so you can receive the care you need when you need it. Whether you need routine check-ups or urgent care, our experienced medical professionals are here to serve you. Call us today to schedule your appointment and experience the exceptional care that sets us apart.

 

RESTAURANTS

 

At <NOB>, we take pride in serving delicious food that’s made with fresh ingredients. <List at least 6 benefits or motivating factors, along with reasons why they might matter to potential diners>. So why not <visit / call for a reservation / fill out form> for your next meal (or to make a reservation, if applicable) and experience <NOB> for yourself?

 

At Hibu Pizza and Subs, we take pride in serving delicious food that's made with fresh ingredients. Whether you're looking to dine in, carry out, or have your meal delivered within 10 miles of King of Prussia, we've got you covered. Our authentic family recipes and warm, welcoming atmosphere make us the perfect spot for families and friends to gather and enjoy a delicious meal together. At Hibu Pizza and Subs, all of our food is made to order, so you can be sure that you're getting a fresh and satisfying meal every time you visit. So why not stop in for your next meal and experience the Hibu Pizza and Subs difference for yourself?

 

RETAIL


Welcome to <NOB>! We’re passionate about providing you with a fantastic shopping experience. <List of at least 6 benefits and motivating factors, along with explanation of what makes them attractive to potential shoppers and customers>. <Come and see us / call for an appointment / fill out our form today>, and let <NOB> help you <affirming statement> today!

 

Welcome to Hibu Consignments and Treasures! We're passionate about providing you with a fantastic shopping experience. Our frequent-shopper club rewards loyal customers with exclusive discounts and perks, while our wide range of brands and styles ensures that you'll always find something you love. You can trust that every item in our store has been carefully checked to ensure it's in good order. And if you have gently used clothes you no longer need, we're happy to sell them for you. We're open 7 days a week, so you can shop at your convenience. And with gift cards available, Hibu Consignments and Treasures is the perfect place to find the ideal gift for someone special. Come and see us today, and let us help you look and feel your best!

 

PROFESSIONAL SERVICES

 

At <NOB>, we pride ourselves on being your trusted partner for all your <business vertical or customer need>. Our <firm/office/etc.> offers <service/s> for <customer type>. <List of at least 6 motivating factors and benefits, with explanation as to why they matter to potential clients>. <Call / visit / fill out the form for> <NOB> today and experience the benefits of working with a professional <business type>!

 

At Hibu Accounting Services, we pride ourselves on being your trusted partner for all your accounting needs. Our firm is open year-round and offers payroll support for small businesses, making sure that you always have access to the services you need. With over 35 years of experience in the field, our team has the expertise to handle your tax preparation needs for both individuals and businesses. We can handle local, state, and federal taxes with ease, providing you with peace of mind throughout the year. Our free 30-minute initial consultation allows us to get to know you and your business so that we can create a customized plan that meets your needs. Don't let tax season stress you out - call Hibu Accounting Services today to schedule your appointment and experience the benefits of working with a professional accounting firm.

 

PUTTING IT ALL TOGETHER

 

Below are two examples of what this might look like in practice:

 

Hibu Pizza and Subs

 

Vertical: Restaurant

Geo: King of Prussia, PA

Primary CTA: Calls

Motivating Factors:

  • Fresh Ingredients
  • Delivery Available
  • Gluten-Free Crust Upon Request

 

Other Unique Selling Points:

  • In business since 1989
  • Family owned
  • Family atmosphere
  • Uses family recipes dating back four generations
  • Dine-in, carry out, delivery within 10 miles
  • Kids menu available
  • Each sub and pizza made to order

 

Checklist Items Chosen:

  • Family Owned Since 1989
  • Delivery Available
  • Kids Menu Available
  • Gluten-Free Crusts Upon Request
  • Pizzas and Subs Made to Order
  • Fresh Ingredients in Every Dish

 


Hibu Pizza and Subs has proudly served fresh, delicious food to King of Prussia, PA and the surrounding areas since 1989. Our family-owned restaurant has been delighting families with our recipes for over 30 years, and we can’t wait to share our family recipes with yours! Whether you want to relax in our family-friendly atmosphere, or have our drivers bring your meal to your doorstep, we’re proud to offer made-to-order dishes, including a kids menu and gluten-free options. Call today for delivery within 10 miles of King of Prussia, or make your reservation with Hibu Pizza and Subs!

 

Hibu and Associates, PLL

 

Vertical: Attorneys

Geo: Licensed in PA and NJ

Primary CTA: Form Fills

Motivating Factors:

  • Free Initial Consultation
  • Criminal and Civil Cases
  • 35 Years of Experience

 

Other Unique Selling Points:

  • Former Assistant Prosecutor in Montgomery County
  • No Upfront Fees
  • You Don’t Pay if We Don’t Win
  • Years of Courtroom Experience
  • Frequently Deals with Insurance Companies
  • Knows When to Negotiate and When to Take It to Trial

 

Checklist Items Chosen: 

  • First Consultation Free
  • No Upfront Fees
  • Handles Criminal and Civil Cases
  • Former Assistant Prosecutor
  • 35 Years of Experience
  • Years of Courtroom Experience

 


Hibu and Associates, PLL has proudly handled criminal and civil cases for the past 35 years. Our lead attorney is a former Montgomery County Assistant Prosecutor, and has years of experience with courtroom trials. We have also dealt with numerous insurance companies over the years, so we know what is a good-faith negotiation, and when a case should go to trial. We work on a contingency basis, which means there are no up-front fees. If we don’t win, then you don’t pay! For a free initial consultation on your criminal or civil matter, reach out to Hibu and Associates today by filling out our form.



PRACTICAL PRACTICE

 


Using the tools and suggestions we’ve discussed, create “Why Choose Us” copy for the following businesses:

 

Practice 1

Edison Electric


Vertical: Electrician

Geo: King of Prussia, PA

Primary CTA: Calls

Motivating Factors:

  • 24/7 Emergency Services
  • Licensed and Insured
  • Free Estimates With Service

 

Other Unique Selling Points:

  • Business Established in 2015
  • Owner has Worked in Industry Since 2005
  • Most Calls Answered by Owner
  • Response Within 24 Hours 
  • No Extra Charge for Evenings, Weekends, Holidays
  • All Employees Drug Tested and Certified

 

Checklist Items Chosen:

 

Written Blurb: 

 

Practice 2

Bert’s Auto Repair


Vertical: Auto Services

Geo: King of Prussia, PA

Primary CTA: Visits

Motivating Factors:

  • ASE Certified Technicians
  • Foreign and Dometic Vehicles
  • Same-Day Service Available

 

Other Unique Selling Points:

  • Walk-ins Welcome
  • Basic Oil Change in 30 Minutes
  • Official State Inpsection Center
  • 1-Year, 12,000-Mile Warranty Parts and Labor
  • Clean Waiting Room
  • Ask About Loaner Car Availability

 

Checklist Items Chosen:


Written Blurb:

 

Practice 3

Casey’s Cleaning Service


Vertical: Home Services

Geo: King of Prussia, PA

Primary CTA: Form Fills

Motivating Factors:

  • Home and Office Cleaning
  • Environmentally Safe Products
  • Available After Hours 

 

Other Unique Selling Points:

  • Trusted by Many Local Daycares
  • Residential Window Cleaning Available
  • Discount for Monthly or Weekly Service Contracts 
  • Cleaners are Pet and Kid-Safe
  • All Employees Uniformed
  • Licensed for Home, Business, and School Cleaning Services

 

Checklist Items Chosen:

 

Written Blurb: